fbpx Aesthetic Altruism: Social Enterprises in the Home Decor Industry

Aesthetic Altruism: Social Enterprises in the Home Decor Industry

Posted by Oktober 3, 2023
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The home decor industry has always been a realm of creativity and self-expression, but in recent years, a new trend has been emerging—one that combines aesthetics with altruism. Social enterprises in the home decor industry are redefining how we think about our living spaces, offering ethical home decor that beautifies our homes and positively impacts the world.

Social Impacts From Social Enterprises

Social enterprises are businesses with a dual mission: to make a profit while also addressing social or environmental issues. These organizations operate at the intersection of capitalism and compassion, using their resources and creativity to drive positive change. Social enterprises are transforming how we shop for and decorate our homes in the home decor industry.

Arguably, the home decor industry is one of the best spaces to incorporate social initiatives due to the use of craftsmanship, resources, and labor to make the home decor products we rely on. Let’s take a look at why the home decor industry is a great place for social enterprises. 

1. Artisanal Craftmanship
One hallmark of social enterprises in the home decor industry is their commitment to artisanal craftsmanship. Rather than mass-producing generic items, these businesses often partner with local artisans and craftspeople, preserving traditional techniques and supporting the livelihoods of marginalized communities. By purchasing sustainable home accessories from these enterprises, consumers not only acquire unique, high-quality decor items but also contribute to the economic empowerment of artisans.

2. Sustainable Sourcing
Sustainability is a crucial focus for many social enterprises in the home decor sector. They recognize the importance of responsible sourcing and production methods. This means using eco-friendly materials, reducing waste, and ensuring that products have a minimal carbon footprint. From reclaimed wood furniture to recycled glass home accessories, these companies offer a range of sustainable options for conscious consumers.

3. Empowering Communities
Another aspect of aesthetic altruism is the emphasis on community empowerment. Many social enterprises work closely with marginalized communities, providing training, fair wages, and employment opportunities. This approach not only helps these communities thrive but also ensures that consumers can decorate their homes with a sense of purpose, knowing they are supporting a greater cause.

An example of aesthetic altruism is seen in Du Anyam’s home decor. Du Anyam, an Indonesian social enterprise, partners with artisans in rural Indonesia to create locally crafted wicker decor items out of locally sourced materials. Through their commitments to empowering women, improving livelihoods, and promoting culture, Du Anyam has been able to make a huge impact on the communities they work within their social initiatives, whether it be in their distribution of thousands of nutritious food packages or their awarding of academic scholarships. 

As aesthetic altruism becomes more and more prevalent in consumer culture, turning to the home decor industry is a great way to get the best of both worlds- decorating your living space while helping communities in need and the planet as a whole. 

To purchase Du Anyam’s home decor and make an impact, check out their website here.