While the existence of peatlands is only 3% of the earth’s surface, it literally stores the answer to a better and more sustainable climate on a global scale. Preserving peatlands, which are the world’s largest carbon trap, means ensuring that centuries-old CO2 remains locked in the wetlands, while also maintaining a balanced ecosystem for world bio-diversities.

As we transform Purun – the indigenous wild plants of the peats – into a stylish collection, you play an active part of the solution in reversing climate change. Your support helps empower the local purun-weaving community economically. These are the people who play a critical role in protecting the peat habitat from burning, land damage and misuse.